… or Aberystwith, as we know it. An amazingly large, and possibly soulless, space opened a year or so ago, and we discovered it is paired with a very impressive M&S, which is beautifully presented, and which if rolled out Nationally, would change that chain’s fortunes.

It’s a peculiar town. Old Victorian buildings and faded holiday glory , meets High Street woes, meets student sub-culture, meets seagull socialising centre. A large out of town Next and a Charlies store round off the shopping attractions.